In 1980, GRUPO SAMSA embarked on its journey under the visionary leadership of Juan José Quesada Garita, who began with the humble commercialization of blackberries. Over time, as Juan José deepened his expertise in the food industry, he recognized a growing demand for a broader range of products. This foresight paved the way for a strategic expansion, introducing exotic fruits such as passion fruit, cas, naranjilla, starfruit, granadilla, and others to the market.

Each of these products is sourced from local farmers, guaranteeing the highest standards of quality and freshness, while simultaneously contributing to the national economy. These offerings met a critical demand in the industry at the time, establishing GRUPO SAMSA as a forward-thinking leader, renowned for its innovative approach and unwavering commitment to excellence.

Today, that pioneering spirit remains the cornerstone of GRUPO SAMSA’s enduring success, driving the company’s continued leadership in delivering premium products.